Launched in April 2010, Mandi's Basement is a fashion consultancy headed by Mandi Lennard, whose clients include: Barbie (Mattel), Bistrotheque, LOVE Magazine (Condé Nast), and M·A·C Cosmetics.
Mandi Lennard set up Mandi Lennard Publicity in 1998, following a successful retail career that includes 6 years as a Buyer for London store Browns. Her agency became reputed for launching the newest creative talent into the international style marketplace, and recognised for promoting the creative hotbed of London's East End. She has guided the careers from graduate level of many designers over the past 10 years, including Gareth Pugh and Roksanda Ilincic.
Having worked with Katie Grand for 10 years on 20 issues of POP Magazine, she helped launch Grand's new Condé Nast title LOVE Magazine in February 2009, and continues to work with both Grand and LOVE.
Mandi Lennard has worked with leading restaurateurs Bistrotheque since they opened in 2004, launching many projects with them, including: The Reindeer, FLASH, and Studio East.
Mandi's Basement are now working with King's Cross on the King's Cross Filling Station, on the site of a disused petrol station, a project that will encompass: a semi-permanent structure, a restaurant and social space, and an engaging cultural arts programme.
Mandi's Basement is also the name of her blog for colette, which she started in 2009. She is a style blogger for The Sunday Times and a regular contributor to AnOther Loves.
Mandi Lennard has just launched a blog under her own name, for new thinking and change culture website POST NEW, for which she has curated a group of fashion insiders for its blog hub, entitled The Breaks. She is also Editorial Consultant to the website.
She has worked with many brands including: ABSOLUT VODKA, Burberry, Dazed & Confused, Fashion East, Gap, ghd, House of Holland, Melissa, Moët et Chandon, Mugler, Nike, Oasis, TONI&GUY, Topman, Uniqlo, Vivienne Westwood, W Hotels, Westfield, and Zandra Rhodes.
Mandi Lennard gives regular talks on fashion and marketing at various institutions including: Royal College of Art, Central Saint Martins, and London College of Fashion.
She was listed within 'The Power 25', released by the British Fashion Council to coincide with their 25th anniversary, and has been named by Evening Standard as one of the most influential Londoners for her contribution to fashion.