Mandi's Basement is a fashion consultancy whose clients include: Barbie (Mattel), LOVE Magazine (Condé Nast), and M·A·C Cosmetics, headed by Mandi Lennard, who has worked on various projects with: ABSOLUT, Burberry, Dazed & Confused, Fashion East, Gap, ghd, House of Holland, Moët et Chandon, MUGLER, Nike, Oasis, TONI&GUY, Topman, UNIQLO, Vauxhall, Vivienne Westwood, W Hotels, Westfield, and Zandra Rhodes, amongst others.
Having worked with Katie Grand for 10 years on 20 issues of POP Magazine, Mandi Lennard helped launch Grand's new Condé Nast title, LOVE Magazine, in 2009, and continues to work closely with both Grand and LOVE.
Having worked with Barbie for the past 5 years, they have connected one of the world's leading fashion icons with some of the most style-defining creative talent of recent years, including: BLEACH, Christian Louboutin, colette, Comme des Garçons, Dover Street Market, House of Holland, Louise Gray, Roksanda Ilincic, and Sister by Sibling, as well as organising 50th anniversary celebrations for her boyfriend Ken, with Cassette Playa, colette, and Gareth Pugh.
Mandi Lennard has worked with leading restaurateurs Bistrotheque since they opened in 2004, launching many projects with them, including: The Reindeer, FLASH, and Studio East Dining.
Having worked with King's Cross on the launch of the King's Cross Filling Station, a project that encompasses: a semi-permanent structure, a restaurant, and cultural arts programme, for the past 6 months, they have supported the Vauxhall Ampera Season, which culminates in Gary Card's Electric Christmas on the station's forecourt.
Mandi Lennard gives regular talks on fashion and marketing at various institutions including: Royal College of Art, Central Saint Martins, and London College of Fashion. She has sat on many fashion juries, including ITS, Dutch Fashion Awards, and the 2012 Source Awards, which recognises excellence in fashion and sustainability. She is on the judging panel for International Fashion Showcase 2013, a collaboration between the British Fashion Council and the British Council. She is a regular panellist on SHOWstudio's live discussions and show reviews.
Following a retail career that includes 6 years as a Buyer for London store Browns, Mandi Lennard set up her own agency in 1998, representing fashion designers. She became reputed for launching the newest creative talent internationally, guiding the careers from graduate level of many designers, including Gareth Pugh and Roksanda Ilincic, and recognised for promoting the creative hotbed of London's East End. The agency relaunched as Mandi's Basement in 2010 to focus on their consultancy arm, which creates wide-reaching multi-layered creative campaigns for an array of clients.
Mandi Lennard was listed within 'The Power 25', released by the British Fashion Council to coincide with their 25th anniversary, and has been named by Evening Standard as one of the most influential Londoners for her contribution to fashion.